Despite the fact that the production process of ceramics is extremely complex and complicated, at each stage of manufacturing process, qualified staff and specialized machines ensure that, based on the standards set by norms, the highest possible product quality is obtained. It should be remembered, however, that the raw material for the production of ceramics is natural resources extracted from nature, which are then subjected to high pressure and temperature effects.

In reality, there are no two identical tiles – each of them will be slightly different from the other with curves, size or shade. Bearing this fact in mind, it is much easier to understand the specificity of a ceramic product, which will always be closer to nature than to artificial materials.

An attempt to present a ceramic product is therefore quite a challenge, as the visual representation of a tile is not everything – its surface, hardness, and thickness are also important. Visualization of individual elements in the form of scans placed on the website and in catalogues and product folders is only an illustrative representation of the product, based on which the actual appearance of the tile cannot be precisely assessed – no photographic or printing technique is able to render it in 100%. That is why we always suggest to strive to see the product live at the point of sale, which is equipped with boxes, displays stands, and samples in the real size. In particular, we advise you to pay attention to graphical variations occurring in the context of tonal collections. Such tile markings as the batch number, calibre, and shade when identifying the product based on the markings on the packaging are key information.

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Mateusz Winkler
Copywriter i marketingowiec z ogromnym zamiłowaniem do nowych technologii (zwłaszcza tych związanych z marketingiem internetowym). W swoich artykułach na blogu skupia się głównie na praktycznym podejściu do designu i remontów.